Staffing | 4 min read

How Back-to-School Season Boosts Gig Work

Back to school gig workers

As the summer break comes to an end and students prepare to head back to school, the demand for certain products and services skyrockets. This surge in demand creates exciting opportunities for gig workers to step in and meet the needs of businesses and individuals during the back-to-school rush. In this blog post, we’ll explore how back-to-school season can lead to an increase in gig work and why businesses and workers alike should embrace these opportunities.

Meeting the Demands of the Season

Back-to-school season brings with it a flurry of activity in various industries. According to the National Retail Federation, back-to-school spending is expected to reach an unparalleled $135.5 billion in 2023, up from $114 billion last year and the previous high of $101.6 billion in 2021, highlighting the magnitude of the market demand. From retail and food services to tutoring and transportation, businesses experience a significant surge in demand for their products and services. Gig workers can play a vital role in helping these businesses meet the increased demand, whether it’s by filling temporary positions, offering specialized services, or providing flexible work arrangements that cater to the unique needs of the season.

Empowering Students in the Gig Economy

Back-to-school season not only impacts businesses but also presents an opportunity for students to participate in the gig economy. According to the Department of Education, 40% of full-time college students and 74% of part-time college students work while in school, with those numbers expected to grow. Because of the rising costs of tuition and the heavy workload associated with classes, homework, and extracurriculars, many students, understandably, seek part-time or flexible job opportunities that can fit around their schedules. Gig work allows students to gain valuable work experience, earn income, and develop essential skills while managing their academic commitments. Platforms like Nowsta provide a seamless connection between businesses and student gig workers, ensuring a seamless situation for both parties.

Efficient Workforce Management for Businesses

Managing the seasonal demands of back-to-school can be challenging for businesses. However, leveraging gig work platforms like Nowsta can streamline workforce management and ensure optimal staffing levels. By tapping into a pool of qualified gig workers, businesses can efficiently meet the increased demand, adjust schedules as needed, and ensure a positive customer experience during this busy period.

Embracing the Flexibility of Gig Work

The gig economy thrives on flexibility, and back-to-school season exemplifies this aspect. Gig work allows businesses to scale up or down based on demand without the long-term commitments associated with traditional employment. Similarly, gig workers can choose assignments that fit their availability, preferences, and skill sets. According to Statista, around 36% of U.S. workers (approximately 57.3 million people in total) were part of the gig economy before the pandemic. As of 2023, 73.3 million freelancers are estimated to work in the USA. 76.4 million are expected in 2024. As gig work continues to grow, the need for flexibility not only amongst workers but businesses is imperative. This flexibility benefits both sides, as well, enabling businesses to access a diverse talent pool and empowering gig workers to find work that aligns with their needs and aspirations. 

The back-to-school season presents a unique window of opportunity for gig workers and businesses alike. As the demand for products and services surges, gig workers can play a crucial role in meeting these needs while gaining valuable experience and income. Businesses can leverage gig work platforms to efficiently manage their workforce and ensure a seamless back-to-school experience for their customers. So, whether you’re a student looking for flexible work or a business preparing for the back-to-school rush, embrace the gig economy’s potential and seize the opportunities this season brings.

Curious about what Nowsta can do for your school? Speaker to an expert.